Case Study: Arabam.com achieves 65% lower CPA than other native channels with Taboola

Arabam.com Reaches Potential Car Sellers at a 65% Lower CPA than Other Native Channels with Taboola

Arabam.com, Turkey’s leading online automobile marketplace (founded 2000 and part of iLab Holding), needed to find more people looking to sell their vehicles by prompting owners to request personalized quotes while hitting a lower CPA than competing native and display channels.

Working with Taboola, Arabam.com deployed CTA-button native ads, followed Taboola’s creative A/B testing recommendations, and implemented the Taboola Pixel to optimize conversions; the campaign produced a 65% lower CPA vs other native channels, a 45% higher CTR vs display competitors, a 5x higher CVR than prior campaigns, a 78% new-user ratio, and led Arabam.com to triple its Taboola budget and make Taboola a main native channel.

Arabam.com

Başak Pekerbaş

Senior Digital Marketing Specialist