Case Study: Apartments.com Achieves 54% Lower CPL Than Target Goal with Taboola Dynamic Creative Optimization

Apartments.com Achieves 54% Lower CPL Than Target Goal with Taboola Dynamic Creative Optimization

Apartments.com, the leading online rental marketplace with over 1 million listings, needed to expand its remarketing program with new ad formats and inventory and test a strategy to drive more qualified leads to property pages. The goal was to bring targeted audiences back to listings where they could engage and submit contact forms.

They implemented Taboola’s Dynamic Creative Optimization, using the Taboola Pixel to retarget visitors with personalized native ads that dynamically showcased the properties users had viewed (including price and location). After two months the campaign produced high-quality leads at a cost per lead 54% below their target, and Apartments.com is scaling the approach to add incremental reach and unique inventory with Taboola.

Apartments.com

Lydia Barnes

Director of Programmatic & Social Media