Case Study: Ancestry achieves 39% higher online ad awareness with Taboola High Impact Video Ads

Ancestry & Performics Exceed Online Ad Awareness Goals with Taboola High Impact Video Ads

Ancestry, the world’s largest family history platform, worked with Performics to boost top-of-mind awareness and brand familiarity among target audiences in the United Kingdom by expanding beyond YouTube and reaching users who engage with social media and review content.

They ran Taboola High Impact Video Ads across the open web and measured lift with a Kantar study. The campaign exceeded goals—48% more completed views and a 32% higher completion rate than planned—and drove ~39% higher online ad awareness versus a control group, plus increases in brand favorability and consideration. The native-video approach also delivered conversions as an added benefit.

Ancestry

Eloise Purnell

Biddable Associate Director