Case Study: AM:PM achieves 40%+ in-feed video completion and increased brand awareness with Taboola

AM:PM Successfully Uses In-Feed Video to Support Summer Promotions

AM:PM is a leading urban convenience market in Israel, founded in 1993 and grown to 40+ branches across the country. For their summer promotions they needed to boost brand awareness among a highly targeted audience in the Tel Aviv metropolitan area.

AM:PM produced a series of short, illustrated in-feed videos and distributed them via the Taboola discovery platform to enable precise geotargeting; after initial success they shifted their full budget to Taboola. The campaign delivered a viewable completion rate above 40%, outperforming other channels and surpassing campaign goals.

AM:PM