Case Study: Amplifon achieves 29% conversion lift and 50% lower cost-per-lead with Taboola

Amplifon Achieves 29% Increase in Conversion Rate with Taboola Native Ads & Maximize Conversions

Amplifon, a global leader in hearing care, sought to drive high‑quality leads for free trials of its hearing devices through its unbranded EarPros channel, targeting customers in the US and Europe. After bringing campaign management in‑house, Amplifon partnered directly with Taboola to test whether native advertising could perform as a scalable acquisition channel.

Using Taboola Image and Motion Ads across top publisher sites, Dynamic Keyword Insertion for geotargeted personalization, and Taboola’s Maximize Conversions bidding—supported by recommendations from an account manager and the Taboola Creative Shop—Amplifon A/B tested advertorial landing pages and optimized spend. The campaign delivered a 29% increase in conversion rate and a 50% reduction in cost per lead in three months (with CPL 17% below target), and Amplifon is now scaling the channel to additional countries.

Amplifon

Carlo Alberto Sormani

Senior Global Digital Performance Analyst