Case Study: American Comfort achieves 130,000+ completed video views and high-quality leads with Taboola vertical video

American Comfort Drives Interest From Over 130,000 People In New Sofa Model With Taboola Vertical Video in Just One Month

American Comfort, an Israeli furniture company known for high-quality materials and advanced comfort technologies, aimed to raise awareness and generate high-quality leads for a new sofa model featuring USB charging ports. The challenge was to build brand recognition while driving meaningful customer inquiries for the launch.

They ran Taboola in-feed vertical video and sponsored content, produced with Taboola Video Studio to showcase the sofa’s features in a full-screen format. In one month the campaign delivered 130,000+ completed video views, 7,491 landing page entries and 95 phone calls, driving strong brand awareness and unexpectedly high-quality leads.

American Comfort

Harel Moshe

Digital Marketing & Ecommerce Manager