Case Study: AlgaeCal achieves 80% lower cost per acquisition with Taboola

AlgaeCal Sees Lowest Cost Per Acquisition with Taboola’s Attentive Audiences

AlgaeCal, a leader in plant‑based bone‑health supplements, needed to grow brand awareness and sales while moving beyond Facebook and Google. The company sought brand‑safe placements and the ability to retarget users—capabilities limited by other channels and complicated further by iOS privacy changes.

AlgaeCal launched Taboola Motion Ads across premium publishers, placed the Taboola Pixel, and used Attentive Audiences, retargeting and Smart Bid to re‑engage high‑value visitors and drive traffic to content‑rich product pages. The campaign cut CPA by 80% with Attentive Audiences and 70% via retargeting, delivering more retargeting purchases and substantially lower ad costs than other channels.

AlgaeCal

Charlie Cameron

Search Engine Marketer