Case Study: Akbank achieves a 21% increase in purchases in one month with Taboola

Akbank Saw a 21% Increase in Purchases in Just One Month With Taboola

Akbank, one of Turkey’s largest banks, working with agency Hype, wanted to drive more credit card sign-ups efficiently and scale performance while lowering acquisition costs.

They ran Taboola Video Sponsored Content with Smart Bid and implemented the Taboola Pixel to optimize targeting and block low-performing sites; Smart Bid and video-for-performance drove higher-quality traffic and better bids. The campaign delivered a 21% increase in purchases in one month, a 6x increase in conversion rate, and a 54% decrease in CPA.

Akbank

Beril Çelikyay

Performance Marketing Assistant Manager