Case Study: Air New Zealand China achieves 120% monthly ROI and 600+ daily visitors with Taboola

Air New Zealand China Interests Over 600 People a Day in Travel Deals with Taboola

Air New Zealand China operates daily direct flights from Shanghai to Auckland and connects to more than 20 New Zealand domestic destinations. To grow interest in these routes the airline needed to reach new audiences — including local Chinese residents and expatriates — and drive more traffic and direct ticket sales on its official website.

They launched the “A Better Way to Fly” campaign using Taboola’s sponsored content discovery platform to promote discounted Economy, Premium Economy and Business Premier fares, optimizing headline/image combinations for purchase intent. The campaign delivered 600+ site visitors and 10+ flight searches per day, producing an average monthly ROI of 120%.

Air New Zealand