Case Study: MoneyWise (Wise Publishing) achieves 10% higher vCTR, 14% longer time on site and 14% higher revenue per session with Taboola

After Experiencing Success as an Advertiser, MoneyWise.com Turns to Taboola to Increase Revenue

MoneyWise, a digital personal finance publication operated by Wise Publishing, reaches 7 million monthly unique readers and was created to simplify complex financial topics for a broad audience. Wise Publishing’s challenge was to find a dedicated monetization partner capable of both driving paid traffic to MoneyWise.com and effectively engaging users with sponsored content on-site.

Wise Publishing integrated Taboola — using Smart Bid, Audience Marketplace, Audience Exchange and the Taboola Widget — to drive millions of valuable users, recirculate audiences, and optimize sponsored content with Taboola Trends (and future plans for Taboola Newsroom). The partnership produced measurable gains: a 10% increase in vCTR (Viewable Click-Through Rate) on Desktop, a 14% increase in Time on Site, and a 14% increase in Revenue Per Session.

MoneyWise