Case Study: adidas achieves 50% uplift in CTR and increased BOOST awareness with Taboola Video

Adidas Successfully Increases Brand Awareness for BOOST Technology with Agency MediaCom and Taboola

adidas worked with global agency MediaCom to raise awareness of its BOOST footwear technology in Israel, where the adidas name is ubiquitous and made it hard to spotlight the specific product innovation. The brief was to separate BOOST from the broader brand and drive interest and sales for BOOST products.

MediaCom used Taboola Video and Taboola Studio to produce tailored video content with timed hot‑spot CTAs and creative overlays, optimizing engagement for the platform. The campaign delivered a 50% uplift in CTR (and 25% higher CTR than other video platforms), increased awareness and conversions, and helped the featured BOOST model become a best‑seller.

adidas