Case Study: Abrdn achieves higher engagement and brand consideration with Taboola Video Ads

abrdn Investments & Starcom Global Launch Campaign Powered by High Quality Taboola Video Ads

abrdn Investments wanted new ways to reach global target audiences and position itself as a thought leader, promoting an ESG-focused sponsored micro-documentary series created with Bloomberg Media. To help drive engagement and site traffic, abrndn partnered with Taboola and Starcom powered by Performics using Taboola Video Ads.

Taboola distributed the video ads in highly viewable placements across top publisher sites, helping abrdn exceed its goals. The campaign delivered a 283% higher CTR, 51% higher VTR, and 39% more clicks than a popular video platform, while also generating 7.3X more clicks, 6.4X more views, and 3.2X more impressions versus target.

Abrdn

Vlada Kantorovitch

Account Manager