Case Study: ABOUT YOU achieves 679% Average ROAS with Taboola Dynamic Creative Optimization

ABOUT YOU Achieves 679%* Average ROAS with Taboola Dynamic Creative Optimization

ABOUT YOU, one of Europe’s largest fashion and lifestyle retailers with over 45 million monthly users, 600,000+ items and about 3,800 brands, set out to increase incremental e‑commerce sales by retargeting past website visitors on the open web with more personalized creative. The challenge was to reach and re‑engage users outside its owned channels with tailored ads that reflect individual browsing and shopping behavior.

Using Taboola’s Dynamic Creative Optimization and the Taboola Pixel, ABOUT YOU delivered real‑time, personalized ad creatives (images, pricing and formats) based on users’ site interactions, aligned to the brand’s KPIs and attribution model. The test in Germany drove a 679% average ROAS (Q4/2022), re‑engaged users further down the funnel, and prompted ABOUT YOU to expand DCO to additional markets while continuing to iterate with Taboola’s e‑commerce team.

ABOUT YOU

Florian Glashoff

Team Lead Display & Video