Case Study: Leading Solar Energy Company achieves 1K+ high-quality leads and sub-$3 CPA with Taboola

A Solar Energy Company Enrolls Over 1K Sustainable Homes Across New Zealand With Taboola

A New Zealand solar energy company serving the Auckland area faced a tight targeting challenge: only certain house types and locations were suitable for panel installations, so the company needed to attract and qualify homeowners in specific postcodes and roof types and connect them with its sales team.

Using Taboola’s discovery platform and granular geo‑targeting, the campaign bid only in areas where installations were possible and delivered personalized content that drove visitors to an interactive questionnaire. The effort generated over 1,000 high‑quality leads, achieved a >10% form completion rate from click‑throughs, and reached an average CPA of $2.70 — comfortably below the $3 goal.