Case Study: 99Acres.com achieves 4% daily lead growth and 55% retargeting-driven leads with Taboola

99Acres Sees Increase in Quality Leads by Retargeting with Taboola

99Acres, India’s No.1 property portal, connects buyers, sellers and brokers across the country. Facing a need to grow high-quality lead volume beyond Facebook and Google, the company sought alternative traffic sources that would maintain or improve lead quality.

99Acres used Taboola sponsored content with retargeting and Taboola Pixel tracking, supported by proactive account management to optimize targeting and lower CPLs. The campaign delivered a 4% increase in daily lead volume, with 55% of leads coming from retargeting and an average 40% higher lead score compared with other sources.

99Acres.com

Anuj Gupta

Senior Manager, Digital Solutions