Case Study: 7NEWS achieves 4% of website traffic and boosts engagement with Taboola Push (Taboola)

7NEWS Drives 4% of Website Traffic with Taboola Push

7NEWS, Australia’s leading broadcast news service, wanted to grow and re-engage its online audience across desktop and mobile to drive more visits to 7NEWS.com.au. The editorial team needed a fast, scalable way to deliver breaking news and encourage repeat visits while also reaching new readers across the web.

They implemented Taboola Push for real-time notifications and used Taboola’s Audience Exchange to promote top content on partner sites. As a result, Taboola Push now drives almost 4% of 7NEWS’ website visits, with hundreds of thousands of users opted in, editors sending about five notifications per day, and a 5% increase in pages per visit.

7NEWS

Frances Sheen

Editor-in-Chief