Taboola
293 Case Studies
A Taboola Case Study
99Acres, India’s leading property portal, connects buyers, sellers, and brokers with detailed listings and easy-to-fill landing pages. Facing the challenge of growing quality lead volume beyond Facebook and Google, the company looked for alternative traffic sources to scale performance without sacrificing lead quality.
99Acres deployed Taboola sponsored content with Taboola Pixel and retargeting to re‑engage site visitors and optimize campaigns. The effort drove a 4% increase in daily lead volume, with 55% of leads coming from retargeting and Taboola-generated leads scoring 40% higher on average; proactive Taboola account management also helped reduce CPLs as 99Acres prepares to broaden its reach.
Asha Singh
VP of Marketing