Case Study: ImmoScout24 achieves 345,574 completed video views with Taboola’s high-impact video placements

345,574 Families Looking for New Homes Complete ImmoScout24 Videos Using Taboola’s High-Impact Placement

ImmoScout24, Germany’s leading online real estate platform serving 13.8 million users monthly, needed a way to reach expectant families at scale with a video that stood out—measured by completion rate and cost per completed view (CPCV). Their unconventional creative, which paid tribute to the idea of “home” as the womb, required high visibility and brand-safe placements to connect with the target audience.

They ran a Taboola Video campaign using Taboola’s high-impact placements across premium publisher sites, maintaining brand safety and strong viewability. The campaign delivered 345,574+ completed video views, achieved a lower CPCV and longer completion rates than Facebook, and—along with YouTube—ranked among the campaign’s top-performing channels.

ImmoScout24

Alexandra Zinnow

Lead PPC Marketing