Case Study: GFC Nieuws achieves 35% revenue contribution and a 3% organic engagement lift with Taboola

25% of GFC Nieuws Revenue is Driven by Taboola Feed and Explore More

GFC Nieuws is a Dutch-language, 24/7 news publisher that produces short, summarized reports for a broad audience. After relying on a single monetization partner with uneven performance, the publisher sought to diversify revenue streams and find a partner that could optimize monetization without harming the user experience.

GFC Nieuws implemented Taboola Feed (an infinite-scroll below-article experience), mid-article placements and Explore More across article pages, section fronts and the homepage on desktop and mobile. As a result, Taboola now drives 35% of GFC Nieuws’s revenue and has supported a 3% increase in engagement with organic content, giving the publisher more stable monetization and room to test new strategies.

GFC Nieuws

Jonathan Clarke

Owner