Case Study: The Tynesider tailors loyalty rewards with Tabology Pub EPOS

The Tynesider tailors loyalty with Tabology and reaches community pub final six

The Tynesider, a nationally recognized community pub in Gateshead, faced the challenge of offering personalized loyalty and membership rewards to its highly diverse customer base without creating a significant administrative burden for its staff. The pub's co-owner, Luisa Scott, needed a way to easily cater to various groups, from students and pensioners to event attendees, while maintaining efficient operations.

Tabology's built-in pub EPOS loyalty tools provided the solution, enabling the automatic management of multiple tailored schemes and promotions. The results were highly effective, allowing The Tynesider to effortlessly offer special pricing and rewards to different customer segments. This was demonstrated when Tabology's system was quickly used to set up a membership with automatic pricing for a group of regulars from a recently closed local pub, ensuring they could maintain their social connection without any extra effort from the staff.

The Tynesider