Case Study: Zulily accelerates analytics deployment and empowers self-service reporting with Tableau Software

Zulily - Customer Case Study

zulily, a Seattle-based daily deals retailer founded in 2009, faced rapid growth and unusually complex analytics needs—managing thousands of vendors, up to 5,000 SKUs launched daily (each live for only three days), millions of marketing emails and multiple sales channels. The BI team was frequently pulled away from strategic work to design and run reports, and the IT group needed to balance tight data-security requirements with broader user access.

zulily engaged Tableau Professional Services’ Server Rapid Start to implement Tableau Server and establish best practices for security, data extracts and configuration. The four-day engagement accelerated their rollout (saving roughly two weeks), reduced ongoing maintenance to a few hours per week, and removed the reporting “choke point” by empowering non‑SQL users to self-serve. As a result, the BI team shifted to higher-value analytics, improved datasets and richer visualizations while the company gained confidence in its analytics platform.

Zulily

Aaron Duke

zulily