Case Study: Zillow achieves recession growth and self-service analytics adoption with Tableau Software

Zillow grows during recession using self-service analytics

Zillow, the online real-estate marketplace, faced the challenge of turning massive, complex data sets—over 100 million homes and hundreds of millions of monthly loan quotes—into timely insights during a recession. Analysts were spending large portions of their time producing ad-hoc reports, and the company needed a way to surface data quality issues, geographic patterns, and consumer-facing market insights while empowering product teams to explore data themselves.

Zillow implemented Tableau Desktop, Tableau Server and Tableau Public to create interactive, map-driven dashboards and self-service analytics. The platform revealed issues like regional labeling discrepancies, enabled deeper loan-quote and listing quality analysis, and produced consumer tools such as negative-equity maps. As a result, ad-hoc reporting time fell by roughly 30–50%, analytics adoption spread across the company, web engagement rose, and analysts could focus on higher-value, data-driven decisions.

Zillow

Torry Johnson

Senior Business Analyst