Case Study: ZIGBANG achieves rapid B2B expansion and monetizes real-estate data with Tableau Software

ZIGBANG expanded its B2B business by developing “ZIGBANG RED” service, a Tableau embedded real estate statistics solution

ZIGBANG, a real estate information platform focused on improving the residential environment, set out to expand into the B2B real estate data market by commercializing its market and transaction data as “ZIGBANG RED.” Facing a noisy domestic market and demand from construction and finance customers for fast, reliable insights, the company needed a way to deliver trusted statistical analysis quickly and at scale.

ZIGBANG embedded Tableau into the RED web portal to integrate public records, platform transaction and subscription data, and mapping visualizations, enabling business planners to build interactive dashboards without external developers and launch a beta in just a few months. The Tableau-driven service lets corporate users filter, visualize and download tailored reports—boosting customer value and brand credibility, attracting about 190 beta users so far and opening opportunities with major construction and finance clients.

ZIGBANG

Han A-reum

Manager