Case Study: Zeotap achieves instant data access and self-service analytics with Tableau Software

Zeotap eliminates delays in data access

Zeotap, a data company behind a Customer Intelligence Platform (CIP), needed faster access to data insights for sales and analytics teams. Previously, its Analytics team had to process billions of rows manually, causing delays of days or even weeks before information could be shared. Zeotap chose Tableau Software, using Tableau Desktop and Tableau Server to support internal data sharing and reporting.

Tableau Software helped Zeotap connect Tableau to its PostgreSQL database, run custom SQL, and create auto-refreshing dashboards, with Goldstone Technologies assisting with implementation and compliance. The results were significant: sales users now get insights instantly instead of waiting three to four days, manual report creation was eliminated, and Tableau usage grew 250% from 20 to 50 users in a year.

Zeotap

Gunnu Sirohi

Business Intelligence Manager