Case Study: Vpon (Asia mobile advertising platform) achieves 120 times faster access to big data with Tableau Software

Vpon accesses big data 120 times faster with Tableau

Vpon is a fast-growing mobile ad-tech company that processes more than a billion rows of data daily and reaches over 450 million unique devices across Asia for clients like Citibank, Coca‑Cola and McDonald’s. The team struggled with slow, manual workflows—quarterly reports that required querying Hadoop and merging multiple sources (JSON in Hadoop, Google Analytics, SQL Server) could take up to six weeks, generated frequent ad‑hoc requests, and were hard for end users to interact with when delivered as static Excel files.

Vpon adopted Tableau to create interactive, API‑connected dashboards that require no heavy coding and are accessible on mobile devices. The change cut time‑to‑insight dramatically—engineers report about a 120× speed improvement versus direct Hadoop queries—and reduced request tickets by 80%, freeing analysts for product development and enabling planned rollout across other offices.

Vpon

Meiyen Chen

Senior Data Scientist