Case Study: Visa Europe achieves faster insight and compelling data storytelling with Tableau Software

Visa Europe Charges up Its Data Storytelling

Visa Europe, which processes highly structured payments and transaction data, had built a robust warehouse and analytics layer but struggled to translate that work into engaging, timely stories. Long projects and poor-quality presentations meant stakeholders—internal and external—weren’t getting the insights or engagement the data could deliver.

A 12-week Tableau proof-of-concept produced sharper, more engaging visualizations and kicked off an organic rollout: flexible deployment and affordable licensing made it easy to scale. The outcome was faster speed to insight, greater stakeholder engagement, and a repeatable way to surface value from the data—while retaining the data governance and information management disciplines the company had already established.

Visa Europe

Simon Gatenby

Visa Europe