Case Study: Vertica achieves mainstream adoption of big data analytics with Tableau Software

Vertica - Customer Case Study

Vertica helps organizations store and analyze massive volumes of data—double- and triple-digit terabytes to petabytes—across industries like advertising technology, social networking, telecommunications and financial services. The key challenge was making big data accessible to business users (not just data scientists) by turning raw scale into live, intuitive visual insights that drive competitive analytics.

By tightly integrating with Tableau, Vertica delivers a high‑performance analytics stack that powers interactive, real‑time visualizations on very large datasets. The optimized partnership has driven broad joint adoption and high‑profile wins (including Facebook and Twitter), transforming how customers consume analytics and enabling faster, more actionable business decisions.

Vertica

Chris Selland

Vice President Marketing & Business Development