Case Study: Vente-Exclusive.com analyzes billions of data points in minutes with Tableau Software

Vente-Exclusive uses Tableau & BigQuery to ‘Harness the Complex to Make it Simple’

Vente-Exclusive, an Amsterdam–based flash sales site, was sitting on billions of data points from customer behavior and email campaigns but had no fast, accessible way to turn that data into insight—teams lacked SQL skills and reporting was slow and fragmented.

By adopting Google Cloud Platform and BigQuery for storage and processing and using Tableau’s native connector for visual analysis, Vente-Exclusive enabled SQL-free, self-service exploration and automatically updated dashboards. The company can now analyze billions of rows in minutes, give users across the business direct access to insights, and foster a culture of data-driven decision making.

Vente-Exclusive.com

Wouter Cuypers

Product Manager