Case Study: Usability Sciences achieves faster, deeper analytics and multimillion-dollar sales gains with Tableau Software

Usability Sciences magnifies results with Tableau

Usability Sciences, a research firm serving many Fortune 100–1000 clients in e-commerce and banking, helps customers identify usability problems through online intercepts and surveys. Their challenge was inefficiency: analysts were spending roughly 80% of their time manipulating data in Excel and only 20% on analysis, limiting their ability to deliver fast, actionable insights that drive website improvements and revenue.

By adopting Tableau, analysts moved to interactive dashboards and could drill down to individual users and click streams, shifting the work balance to about 80% analysis. That faster, deeper insight produced high-impact recommendations (for example, enabling SKU search that recovered millions in lost sales), sped client decision-making, and expanded engagements from annual to multi-year relationships.

Usability Sciences

Rebecca Ratliff

Director of Operations