Case Study: Urban Brand GmbH achieves faster, more flexible real-time decision-making with Tableau Software

Urban Brand GmbH (Windeln.de) Advances Decisions with Tableau

Urban Brand GmbH (Windeln.de) is a Munich-based e‑commerce retailer for babies and young children operating three European sites, with 20,000+ products, millions of visitors and rapid revenue growth. The business faced fragmented, time-sensitive data (Google Analytics, AdWords, logistics, warehouse systems) and needed faster, more flexible analysis to make near‑real‑time decisions on promotions, pricing and next‑day delivery promises.

By adopting Tableau, Urban Brand consolidated multiple data sources into interactive dashboards that support live monitoring, quick drill‑downs and visual analysis. This enabled teams to react to price and marketing shifts within hours, improve collaboration between marketing and operations, streamline reporting and data blending, and surface data‑quality gaps and new analytical opportunities—making decision‑making noticeably faster and more thorough.

Urban Brand GmbH

Lucie Salwiczek

Data Scientist