Case Study: amaysim achieves real-time, self-service analytics and faster time-to-insight with Tableau Software

Turning complex mountains of data into actionable insights at amaysim

amaysim is an online-led Australian mobile services provider with over 700,000 customers and more than 10 billion call records, growing by millions daily. Rapid growth left the company with disparate, complex data (from call records, Livechat, Zendesk, Google Analytics, etc.) and a legacy BI process that required coding, creating a bottleneck where only a few analysts could answer executive questions—and reports could take weeks or months.

amaysim implemented a stack of Amazon Redshift (storage), Alteryx (data prep) and Tableau (Desktop + Server) after a quick proof of concept. The visual, self-service analytics enabled business users to build and share dashboards in hours, moved the company from reactive reporting to proactive decision-making, cut reporting timelines dramatically, improved productivity across teams, and delivered at-a-glance insights that drive better, faster business outcomes.

amaysim

Adrian Loong

Business Intelligence Manager