Case Study: TUNE achieves granular insights for mobile marketers with Tableau Software

TUNE Granular insights for mobile marketers

TUNE, a mobile marketing platform, faced growing demand from advertisers for more flexible, granular analytics across large, multi-source datasets while keeping multi-tenant security intact. Customers needed to match mobile device data with campaign, cost and CRM systems, dig into geographic and cohort behavior, and get faster “ah-ha” insights without the time and cost of building a custom BI stack.

TUNE embedded Tableau into its TUNE BI offering—using Tableau Server, Desktop and connectors to sources like MySQL, Oracle, Salesforce and Google Analytics—so clients can plug in data, build visualizations, publish reports and retain role-based access controls. The result: immediate, deeper insights (advanced mapping, cohort and spend-to-revenue analysis), streamlined process automation, secure multi-tenant data access, and scalable handling of hundreds of billions of rows.

TUNE

Ameer Hashish

Business Intelligence Manager