Case Study: Tiket.com achieves data-driven business transformation and major time savings with Tableau Software

Tiket.com rides towards travel unicorn goal with data-driven business transformation

Tiket.com, a leading Indonesian online travel agency, was overwhelmed by massive data volumes (up to 150 TB per table and millions of transactions) and slow, crash-prone reporting tools that took over an hour to load. Non-technical business users also struggled to access insights, slowing decision-making and creating inconsistent metrics across teams.

By implementing Tableau as a central analytics hub, Tiket.com scaled users from single digits to 300+, cut report load times to under 10 seconds, and enabled 80% of users to access data daily. Automated dashboards replaced manual report prep (saving up to three days per week), trimmed management meeting time by 75%, created a single source of truth, improved customer-journey visibility for marketing and partners, and accelerated the company’s push to become a data-driven travel unicorn.

Tiket.com

Maria Tjahjadi

Vp of Data