Case Study: ThoughtStorm achieves rapid, actionable business insights with Tableau Software

ThoughtStorm and Tableau Effectively Engaging The Data

ThoughtStorm is an investment portfolio firm that provides financial advisory, interim management and strategic planning for clients such as Charles Schwab and Google. The company struggled to turn large volumes of client data into timely, actionable insight—analysts and financial experts were misaligned, and when they took a controlling stake in an online apparel retailer they found vast datasets but couldn’t quickly identify drivers across online advertising, operations and customer service.

By implementing Tableau, ThoughtStorm began exploring key metrics (orders, revenue, gross margin and revenue-per-order) within days and launched targeted actions—ad placements, SEO, affiliate programs and direct mail—that increased volume and revealed margin issues. The visual analytics approach produced bottom-up operational plans and quick management policies, giving the team clear, actionable insights and preparing the business for significant growth.

ThoughtStorm

Mike Princi

ThoughtStorm