Case Study: Thorogood Associates achieves faster, deeper self‑service analytics for finance, pharma and CPG with Tableau Software

Thorogood Enables Finance, Pharma and CPG Customers to Explore Deeper Analytics

Thorogood is a BI consultancy serving finance, consumer packaged goods and pharmaceutical clients that helps organizations turn data into competitive insight. Their customers were constrained by traditional, highly summarized BI—struggling to combine disparate data, drill into detail, and get timely answers without heavy IT involvement.

Thorogood adopted Tableau to provide fast, self‑service visual analytics that connect to multiple data sources, enable easy drill‑down, and let business users explore insights while IT retains governance. The result: growing adoption across client organizations through events and outreach, faster and deeper analytics with less effort, and a strengthened partnership between Thorogood and Tableau.

Thorogood Associates

Paul Balacky

Director