Case Study: The Seattle Times achieves higher reader engagement and longer dwell time with Tableau Software

The Seattle Times engages readers, drives dwell time

The Seattle Times, the largest daily newspaper in Washington, faced the challenge of turning large, messy datasets into engaging, hyperlocal stories without relying on scarce developer resources. The newsroom needed a faster, more collaborative way for reporters and designers to produce searchable, interactive visuals that let readers drill down to neighborhood-level detail.

By adopting Tableau Public, reporters and graphic designers could build interactive visualizations without coding, speeding production from weeks to hours or days and enabling quick-turn projects like bicycle-accident maps, Ken Griffey Jr. stat comparisons, and neighborhood crime explorers. The result: higher reader engagement and dwell time, traffic and social sharing on par with or exceeding traditional stories, more comments and buzz, and stronger newsroom collaboration and leadership in data journalism.

The Seattle Times

Cheryl Phillips

Data Enterprise Editor