Case Study: First Choice Power achieves faster decision-making and self-service analytics with Tableau Software

The Power of Live Data Analytics at First Choice Power

First Choice Power, a Texas retail electric provider with long regional roots, struggled to turn fragmented, transaction-focused systems into meaningful reports. Their data environment was built for billing, not analytics, so producing executive-ready insights required expert SQL work and slow, manual reporting processes.

By deploying Tableau for visualization, web-publishing and self-service reporting, analysts could quickly drill into data, run live analyses in executive meetings, and centralize analytics work. The change cut decision cycles from weeks to about an hour, unlocked customer-behavior insights for retention and targeted marketing, and freed the team to focus on higher-value strategic work.

First Choice Power

Lloyd Tokerud

Analytics Manager