Case Study: The Entertainer achieves tangible ROI for 10,000 global merchant partners with Tableau Software

The ENTERTAINER uses Tableau insights to drive tangible ROI for 10,000 global merchant partners

The ENTERTAINER is a global loyalty and rewards provider working with over 10,000 merchants in 15 countries. After shifting from print voucher books to a mobile app (fully digital by 2017) the company suddenly had vast amounts of customer and transaction data but lacked the tools and processes to turn it into timely, actionable insights for merchants — reporting was slow, manual and limited, and the business needed better ways to demonstrate partner ROI and streamline operations.

By deploying Tableau to blend data from multiple sources (MySQL, MongoDB and cloud warehouses), The ENTERTAINER now visualizes customer behavior, creates GDPR-compliant audience segments, benchmarks merchants via a portal and automates formerly manual reports daily. The change accelerated decision-making, strengthened merchant relationships, reduced reporting effort, unlocked new revenue streams and embedded a data-driven culture across the company, delivering measurable ROI for partners.

The Entertainer

Vicki Gounari

Head Of Information