Case Study: Texas Rangers achieve a fan-focused data strategy and revenue growth with Tableau Software

Texas Rangers’ data strategy hits a home run with fans

The Texas Rangers needed a better way to manage gameday operations, improve fan experience, and make smarter business decisions across ticketing, staffing, safety, and marketing. Using Tableau Software, the team gained real-time visibility into parking, gate entry, fan questions, foul-ball tracking, and campaign performance to support faster decisions at Globe Life Field.

Tableau Software helped the Texas Rangers build a data-driven culture with dashboards and analytics integrated into operations and Salesforce Service Cloud. The results included optimized giveaway distribution, more informed ticket pricing, improved safety planning, and stronger fan engagement; notably, 92% of authorized employees now use Tableau regularly to make data-driven decisions.

Texas Rangers

Jake Radelet

Manager, CRM & Analytics