Case Study: Telefónica Deutschland achieves rapid self‑service analytics—empowering 500 employees to spot market opportunities and prevent network issues with Tableau Software

Telefónica empowers 500 employees to spot market opportunities with Tableau

Telefónica Deutschland, a leading mobile and landline provider in Germany serving about 52.9 million households and businesses, faced a fast‑moving, highly competitive market while its central Business Analytics & AI unit was overwhelmed by diverse reporting demands. Traditional reporting couldn’t keep up with the need to quickly surface network issues, technology trends, and market opportunities across departments.

By deploying Tableau Server and a self‑service analytics approach, Telefónica enabled roughly 500 employees to create analyses within weeks, democratizing access to governed data. This empowered teams to spot recurring error patterns in server logs and fix root causes before customers were affected, removed reporting bottlenecks, freed the analytics team for strategic work, and helped the company identify market opportunities ahead of competitors.

Telefónica

Jürgen Herr

Manager, Analytical Processes and Monitoring