Case Study: Dallas Cowboys achieve real-time merchandising insights and streamlined reporting with Tableau Software

Teknion and Tableau Score Big for the Dallas Cowboys

The Dallas Cowboys, founded in 1960 and based in Irving, Texas, needed better visibility into merchandising data to operate more profitably. Although the team had upgraded to a Microsoft-based information architecture for sales, logistics and ecommerce, it still lacked robust dashboarding and analytics to support timely decision-making.

Teknion and Tableau delivered real-time reporting and dashboard capabilities, working closely with Cowboys data owners to implement the solution on time and under budget. The new system provides end-to-end visibility from manufacture to customer and lets the merchandising team drill into root causes, improving analysis for a division that drives an estimated 20% of all NFL merchandise sales.

Dallas Cowboys

Bill Luisi

Teknion