Case Study: Rede Bandeirantes achieves faster insights and increased ad revenue with Tableau Software

Taming the “business intelligence beast” at Rede Bandeirantes

Rede Bandeirantes (Band), a major television network in São Paulo, faced a classic BI challenge: a complex, underperforming analytics setup that left managers and commercial teams without fast, actionable insights. With large internal billing databases and external audience research to merge, the organization needed a way for non-technical users to explore data, identify advertising opportunities, and improve revenue decisions.

By adopting Tableau as a self-service BI tool, Band enabled business and marketing staff to build visualizations, connect multiple data sources, and spot high-potential advertisers and pricing gaps. The result: analyses that once took a week now take one to two hours, far more insight delivered in five months than in the prior five years, and faster, better-informed decisions that boost ad sales and operational efficiency.

Rede Bandeirantes

Gabriel Queiroz

Rede Bandeirantes