Case Study: Taiwan Institute for Information Industry achieves rapid, visual insights into Taiwan social media trends with Tableau Software

Taiwan Institute for Information Industry social media trends with Tableau

The Taiwan Institute for Information Industry (III) is a non‑government think tank that supports Taiwan’s ICT sector and advises government and industry. Its Foreseeing Innovative New Digiservices (FIND) team faced the challenge of turning gigabytes of social media and web data into clear, actionable insights for businesses—without in‑house programming expertise to build compelling visual analyses.

By adopting Tableau (and connecting to sources like Google Analytics), the FIND team rapidly built interactive visualizations, switched perspectives in seconds, and exported polished reports for stakeholders. The tool cut analysis time by about half, enabled reports with 100+ visuals, revealed trends that help firms plan products and promotions, and positioned III to take on deeper, targeted research and industry projects.

Taiwan Institute for Information Industry

William Shyu

Section Manager, Foreseeing Innovative New Digiservices