Case Study: Marico achieves fast, unified big-data insights for better decision-making with Tableau Software

Tackling big data challenges with Tableau

Marico Limited, a consumer goods company with brands like Parachute, Saffola and Livon across 25 countries in Asia and Africa, faced a big-data challenge: critical information lived in disparate systems (SAP, SAP BW, SQL Server and portals) and business users relied on slow, static Excel reports rather than timely insights. The company needed a way to harmonize multiple data sources and make analytics accessible across the organization.

By deploying Tableau—using its connectors and Tableau Server—Marico consolidated data into a single, secure source, built visual prototypes in hours (down from days) and automated reporting. Adoption spread quickly, daily discussions about data became common, time spent crunching numbers fell, and teams now focus on analysis and decision-making with accurate, visualized information.

Marico

Girish Rao

Chief Information Officer