Case Study: US Auto Parts achieves real-time trend visibility and faster, self-service analytics with Tableau Software

Tableau’s Visualizations Reveal Critical Trends in Real-Time

US Auto Parts, a leading online retailer of aftermarket parts with over 700,000 SKUs across 4,000+ categories and multiple sales channels, struggled with slow, IT-dependent reporting and a lack of granular visibility needed to manage the business effectively. Pulling together sales, pricing, fulfillment and marketing data was tedious and made it hard to spot trends in a fast-changing market.

By implementing Tableau (with MySQL as the sales data store and integrated web analytics), the company standardized key metrics and empowered analysts and business units to self‑serve interactive visualizations and drill-downs by time, channel, category, SKU and vehicle application. The result: dramatic time savings on data prep, faster response to trends, clearer operational insights, and measurable ROI in saved hours and improved decision-making.

US Auto Parts

Sarah Gustafson

US Auto Parts