Case Study: The Martin Agency achieves 80%+ faster data analysis and reporting with Tableau Software

Tableau Slices Data Manipulation Time by More Than 80 Percent

The Martin Agency’s Ingenuity Media Group, a leading U.S. advertising and media planning arm, struggled with slow, manual reporting workflows that required analysts to spend hours processing data, building Excel reports, converting to PDF and delivering client-facing analyses. Speed, accuracy and flexibility were critical but reports that should inform quick campaign decisions took more than five hours to produce.

By deploying Tableau’s visual data analysis, Ingenuity can access data from any source, explore patterns instantly and create richer visualizations—cutting report preparation time from over five hours to about 45 minutes (an 80%+ reduction). Analysts now dig deeper into client data, identify underperforming brands faster, and deliver clearer, more actionable reports that have impressed clients.

The Martin Agency

Ben Winkler

The Martin Agency