Case Study: First American Corporation achieves faster, actionable sales and pricing insights with Tableau Software

Tableau Reveals Key Opportunities in Sales Performance Data

First American Corporation, a leading provider of business and real-estate information, faced a growing analytics challenge: its Operations team needed to collect and report monthly sales performance across channels, segments and products, analyze price points to recommend pricing strategies, and investigate dozens of marketing, customer and financial data sources. Existing Excel pivot-based workflows were slow, inflexible and produced graphics that didn’t clearly communicate insights to executives, while the team required a tool that could handle hundreds of thousands of records from multiple systems and support flexible, multi-dimensional slicing and rapid analysis cycles.

First American implemented Tableau Professional to deliver visual analysis that quickly reveals trends, relationships and outliers in large datasets. Tableau connected to the multiple data sources, enabled fast, repeatable analysis with rich, executive-ready visuals, and improved insight into product pricing and usage — driving better pricing decisions, simplified customer pricing plans, and more effective reporting to senior management.

First American Corporation

Cathy Rooney

First American Corporation