Case Study: Amica Insurance achieves faster, actionable market insights with Tableau Software

Tableau Generates Action From Market Research Data

Amica Insurance, a national writer of auto, homeowner, marine and personal excess liability insurance, needed a faster way for its Market Research team to analyze tens of thousands of advertising and direct-mail call records. Analysts had to sift call data by campaign source, geography, time, duration and other dimensions to find trends, relationships and outliers for senior management, and required a front-end tool that worked with Excel, Access, PowerPoint and SPSS, was easy to learn, and could be deployed quickly without heavy IT support.

The department adopted Tableau Standard to provide powerful visual analysis and direct access to data in Access, Excel and other formats. Tableau enabled the team to produce more visually appealing analyses in a fraction of the time, helping them identify actionable trends and present findings more efficiently to senior management.

Amica

Yiguang Qui

Manager, Market Research Department