Case Study: BMW Group Germany achieves better performance and data transparency with Tableau Software

Tableau enables the BMW Group Germany to improve performance across its wholesale and retail business

BMW Group Germany needed a better way to unify data from 60+ sources and multiple systems, since teams were doing siloed analytics that led to discrepancies and made it hard to get a consistent view of performance. The company chose Tableau Software and Tableau to support sales, marketing, and executive decision-making across its wholesale and retail business.

Tableau Software implemented a single automated dashboard and well-governed visual analytics environment that automatically refreshes data and lets users drill into KPIs by model, region, and period. The result was faster KPI reporting, more informed meetings, and a stronger data culture across the organization; Tableau usage grew from zero to more than 60% of BMW Group Germany’s workforce in less than two years.

BMW Group

Saagar Weth

Data Analytics Team Leader