Case Study: real.digital (operator of real.de) achieves 60–90 minutes daily time savings and company-wide self-service analytics with Tableau Software

Tableau enables real.digital to bring data based decision-making to every workplace

real.digital, operator of the real.de marketplace with over 5,000 merchants and 15 million products, faced scaling limits on its SQL- and spreadsheet-based reporting as data volumes grew. Daily manual processes—most notably a 440 million‑row, 800 GB customer‑service dataset—required 60–90 minutes of staff time and were error‑prone, so the company needed a self‑service analytics solution to support growth, improve profitability and streamline operations.

In November 2018 real.digital rolled out Tableau company‑wide after a tool evaluation, buying a Tableau Server and 100 Creator licenses and providing enablement training, while consolidating data in Google BigQuery and establishing “Tableau lighthouse” power users and standards. The result: real‑time dashboards that eliminated the 60–90 minute daily reporting task, reduced dependence on centralized report creation, delivered new business insights across departments and increased data literacy and autonomy among employees.

real.digital

Richard Hondrich

Head Of Business Intelligence